Stop in the store to look at our new selection of summer shades!
Didn't find what you were looking for? We are also able to order sunglasses!
If you see a frame in the store that you would love as sunglasses, take advantage of our tint package! We will tint lenses for your favorite pair of glasses with or without a prescription starting for as low as $131!
There are many reasons why wearing sunglasses or other eye protection is important during the winter time, although many people forget due to the lack of sun here in the Midwest during the long winter months. Below, you will find the top 3 most important reasons to wear some sort of eye protection during these winter months!
1. Dry Eyes:
Dry eyes are similar to dry hands during the winter time! Long, extended exposure to the harsh winter winds can deplete the natural moisture barriers in both the skin and the eyes. Anyone that has braved the wind while walking down Wisconsin Ave during the wintertime is well aware of how chapped and dry any exposed skin can become. The same rule of thumb applies to your eyes! While some may feel that wearing sunglasses or regular glasses may offer very little protection, it acts as a buffer zone by reducing the direct contact of the wind with the eye's moisture barrier. While goggles may be the most protective against the harsh Wisconsin winter winds, a pair of great shades or awesome looking frames can also provided added protection to your eyes!
2. Sun Damage:
Sun damage to the eyes is also very similar to the sun damage often spoken about on tv! The harmful UV rays that hit the earth can have lasting effects on both the skin and eyes. Regardless of whether the sun is shining, UV Rays are still present and actively hitting the earth. It is important to wear glasses that have UV protected lenses!
3. Sun, Glare and Snow Blindness:
Driving on 94 through Kenosha and Racine is a beautiful drive! Vast areas of snow covered crops glisten in the grey sun reflections. Although the beauty can be seen, it can also be BLINDING! That beautiful, glistening snow is often the cause of many bright, blinding reflections in your eyes. Make sure that you are protected no matter where you go with a great pair of sunglasses to give your eyes a break from the glistening, yet blinding snow!
Pictures of new frames will be posted weekly! Feel free to friend and tag us with a picture of your frames!